What was it all about?

Running between late 2017 and mid-2018, this investment was established to build and extend the Australian summerfruit industry’s export success in suitable global markets. In consultation with industry, it developed an export strategy detailing and mapping priority markets for summerfruit export and the route-to-market for each of these markets, to help deliver sustainable trade growth for the industry.

The strategy will be considered in the activities of the industry’s current and future export investments, including In-market insights and emergency planning (SF17000) and Summerfruit China export facilitation (SF17000). At the project's conclusion, Hort Innovation also begun work with industry to determine the appetite for further levy investment in the export space, to act upon the plan’s recommendations.