What is it all about?

This project is building demand for Australian olive products by increasing awareness and understanding of the health and culinary benefits of extra virgin olive oil (EVOO). It continues the work of the Olive Wellness Institute, with a focus on nutrition professionals and food service professionals, particularly trainee chefs and younger people within these audiences.  

The project will deliver evidence-based education through digital content, social media, webinars and other educational activities. It will also work with chefs, dietitians and other content creators, engage trainee chefs through TAFEs and industry partners, and maintain and update existing Olive Wellness Institute resources. Opportunities to collaborate with other horticulture industries will also be explored.  

These activities respond to the need to build demand as Australian olive production increases. By providing practical, evidence-based information through trusted nutrition and food service professionals, the project aims to increase awareness and understanding of EVOO's health and culinary benefits and increase engagement with educational content about Australian olive products.