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Ongoing project

Mangoes creative testing FY26-27 (MG26001)

Delivery Partner: Cubery

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    What is it all about?

    This project will develop and test new creative concepts for future Australian mango marketing campaigns. Through creative effectiveness research, the project will identify the most distinctive and persuasive campaign platform, providing evidence-based recommendations before production and media investment. The outcome will help strengthen campaign impact, improve consumer engagement and support increased mango purchases.

    Details

    This project is a strategic levy investment in the Hort Innovation Mango Fund

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    Related industries

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