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Ongoing project

Baseline of community trust in Australian horticulture (HA25005)

Delivery Partner: Voconiq

What is it all about?

This project establishes the first national baseline of community trust in Australian horticulture, measuring how the Australian public perceives the fruit, vegetable, nut, nursery and turf sectors.

Using a nationally representative survey and Voconiq’s established Community Trust in Rural Industries methodology, the project will identify current levels of trust, benchmark horticulture against other rural industries, and uncover the key drivers that shape community acceptance. 

The project aims to support growers, industry bodies, and Hort Innovation to strengthen social licence to operate, and inform future communication, engagement, and investment decisions across the horticulture sector. 

Details

This whole-of-horticulture project is funded by Hort Innovation

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Completed projectAugust 31, 2026

Nursery industry statistics 2020-21 to 2024-25 (NY21000)

This investment provided the Australian nursery industry with reliable information on production, employment, business performance, market channels and industry trends.