hort logo
  • 20Hort IQ
  • 20Frontiers
  • Membership
  • 20Delivery Partner Portal
Information hub

Information hub

Our projects
Research and development
Marketing
Trade and export
Data and insights
Biosecurity R&D
Growers

Growers

Find your industry
How we work
Safe and effective crop protection
Become a Member
Find your industryView all
Almond
Apple and pear
Avocado
Banana
Delivery partners

Delivery partners

Current partnership opportunities
Resources for delivery partners
Delivery Partner Portal
Register as a delivery partner
About us

About us

What we do
How we work
Strategy 2031
Performance and reporting
Engagement and partnership
Leadership and governance
Work with us
Contact us
Become a Member
News and events

News and events

Latest news
Upcoming events
Industry communications
Stay connected
  1. Home
  2. Information hub
  3. Our projects
  4. Project reports

Completed project

Factors driving horticulture productivity (HA24004)

Publication date: October 11, 2024

Delivery Partner: Centre for International Economics

Download the final report
hort logo
  • yt
  • fb
  • Subscribe to email updates
    • Information hub
      • Ask our information hub
      • Research and development
      • Marketing
      • Trade and export
      • Data and insights
      • Biosecurity R&D
    • Growers
      • Safe and effective crop protection
      • How we work
      • Become a Member
    • Delivery partners
      • Current partnership opportunities
      • Delivery Partner Portal
      • Register as a delivery partner
      • Resources for delivery partners
    • About us
      • What we do
      • How we work
      • Strategy 2031
      • Performance and reporting
      • Engagement and partnership
      • Leadership and governance
      • Work with us
      • Contact us
    • News and events
      • Latest news
      • Upcoming events
      • Industry communications
      • Stay connected

    Group

     © 2026 Horticulture Innovation Australia Limited.

    • Terms of Use
    • Cookies Policy
    • Privacy Policy

    What was it all about?

    This project delivered a practical economic framework to help the horticulture industry better understand what drives productivity and what is at stake if innovation adoption accelerates or slows. The research quantified the potential industry‑wide value of productivity‑enhancing technologies and showed that faster uptake could deliver significant long‑term benefits for growers and the broader sector.

    The project developed an economic modelling framework that brought together key drivers of productivity. The model examined historical productivity performance and tested different future scenarios based on the adoption of new technologies and practices. It focused on four main areas: understanding production costs and profitability, automated farm data collection, the use of artificial intelligence and machine learning to support decision‑making, and increased mechanisation and automation across production, packing and transport.

    The project addressed a major challenge facing Australian horticulture: the need to lift productivity to remain profitable and competitive in the face of rising costs, labour constraints and global market pressure. Productivity growth has historically been modest and difficult to measure, limiting the industry’s ability to plan and invest with confidence.

    The modelling showed that faster adoption of productivity‑enhancing innovations could substantially increase industry value over time, while slower uptake would leave significant value unrealised. For growers and industry leaders, the framework provides a common way to assess productivity drivers, compare scenarios and target actions that support stronger, more sustainable growth across horticulture.

    ACT NOW

    Read a summarised version of the findings here.

    Access the model guide here.

    Access the model spreadsheet here.

    Project outputs
    Read the technical report
    Read a summary of the findings
    Access the model guide
    Access the model spreadsheet
     
    Details

    This whole-of-horticulture project was funded by Hort Innovation

    Recommended for you

    Completed projectAugust 31, 2026

    Nursery industry statistics 2020-21 to 2024-25 (NY21000)

    This investment provided the Australian nursery industry with reliable information on production, employment, business performance, market channels and industry trends.