What was it all about?

The Asia Fruit Logistica 2026 trade exhibition program aims to promote and build a comprehensive profile of Australian horticulture products through sustainable investment in high-value and high-growth international markets. The project’s core objective is to assist Australian exporters, growers, and the broader horticulture industry in building relationships with individuals, companies, and governments to gain valuable market insights in key export markets and support sustained export market growth for the Australian horticulture industry. 

A key output of this project is the creation of a collaborative Australian pavilion at Asia Fruit Logistica 2026, providing a unified platform for growers, exporters, and industry bodies to showcase their products. The program includes end-to-end project management of the exhibition floor space, special events, and presentations to identify emerging trends, discover new customer bases, share export learnings, and maintain strong relationships with existing customers.  

This project is expected to strengthen Australia’s horticultural export presence in Asia, foster new and existing trade relationships, and support the long-term growth and resilience of the industry in international markets.