Marketing update
Highlights from the 2024/25 Turf marketing campaign
Publication date: October 22, 2025
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
Guided by consumer insights and delivered in partnership with industry, these campaigns helped more Australian households discover, purchase, and enjoy locally grown fruit and vegetables.
Key highlights for Turf include:
To learn more about how your levy will be invested in 2025/26, please refer to your Annual Investment Plan.
© 2026 Horticulture Innovation Australia Limited.
