This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

Implementation of a national communication plan for the Australian potato industry was considered vital for the potato industry, helping growers and their advisors to better use important information generated from the research and development (R&D) program. 

The guiding principle for the plan and its implementation has been that if the industry received R&D information in a form that could be easily used, it improved the likelihood of new technologies being adopted. This also allowed levy payers and their financial partners to reap the rewards of their investment in the R&D and communication.

This project had not and could not be carried out in isolation. It was only by working as an industry team that enough resources could be marshalled to tackle existing communication gaps and improve two-way communication for industry benefit.