A new project is underway to raise the bar for Australian cherries, ensuring consumers enjoy consistently high-quality fruit every season.

While Australian cherries are prized for their flavour, variability in eating quality can impact consumer satisfaction and repeat purchases. This project tackles that challenge head-on by creating clear, evidence-based guidelines for growers, whether they’re already producing premium fruit or need support to meet the new benchmark.

The initiative will establish an agreed minimum quality standard across the industry, helping growers deliver cherries that meet consumer expectations and strengthen the reputation of Australian produce at home and abroad.

Hort Innovation’s General Manager, Sustainability and Production R&D Anthony Kachenko said: “Consistency is key to building consumer trust and driving demand. This project will give growers the tools and confidence to deliver cherries that delight every time.”

Over three years, the project team will consult widely with industry, monitor supply chains, and conduct sensory analysis to validate quality measures. Monitoring at wholesale and retail will track adherence to the standard and identify opportunities for improvement. Growers will receive technical support and practical tools to help them consistently meet the agreed requirements.

By improving quality and overall acceptability, the project aims to boost consumer confidence, drive demand, and create long-term value for the Australian cherry sector. The work aligns with the Cherry Strategic Investment Plan’s goal to increase demand through quality improvement.

The project is being led by Delytics Ltd, drawing on their proven track record in improving fruit quality for navel oranges, table grapes, mangoes, and melons.

Mark Loeffen, Managing Director at Delytics Ltd, said: “We’re excited to bring our experience to the cherry industry. By working closely with growers and the supply chain, we’ll ensure the new standard is practical, achievable, and delivers real benefits for both producers and consumers.”

Rudge Produce Systems is overseeing supply chain monitoring and Commonwealth Scientific and Industrial Research Organisation (CSIRO) conducted the sensory analysis, which was completed at the end of January. Together, this team combines technical, practical, and consumer research expertise to deliver robust, industry-ready outcomes.

This project (CY25002) is funded by Hort Innovation, using the cherry research and development levy and contributions from the Australian Government.