A new research initiative exploring how increased access to fresh fruit and vegetables may contribute to healthier pregnancies for mothers and their babies has been announced today.  

Backed by investment from Hort Innovation, the early-stage research, which will be completed by The George Institute for Global Health, will provide evidence around how increased consumption of fresh produce, via a ‘produce prescription,’ may support maternal nutrition, improve nutrition security and clinical outcomes, and reduce pregnancy-related complications.  

Brett Fifield, CEO at Hort Innovation said about the investment: “Fresh fruit and vegetables are essential to a healthy diet, yet many Australians face barriers to accessing and consuming them regularly. This project is about understanding how targeted support, particularly during pregnancy, can help overcome those barriers and deliver long-term health benefits.” 

“We’re investing in research that helps us understand the real-world impact of fresh produce on health, especially during life stages where nutrition matters most. This project is part of Hort Innovation’s goal to increase fruit, vegetable, and nut consumption across Australia, supporting healthier lives and a stronger horticulture sector,” concluded Fifield.  

Professor Jason Wu, Program Head of Nutrition Science at The George Institute and UNSW Sydney, said ‘Produce prescription programs offer a new way for healthcare to put ‘food is medicine’ into action - not just as a slogan, but as a real tool for doctors. With Hort Innovation’s support, we will evaluate whether this innovative approach can transform nutritional care in pregnancy – particularly for families who face barriers to accessing fruit and vegetables – and help deliver better outcomes for mothers and their babies during this critical stage of life.  

This project is funded through Hort Innovation Frontiers with co-investment from The George Institute and contributions from the Australian Government.