Shaping the future of horticulture investment
In advance of the current five-year industry-based Strategic Investment Plans (SIPs) concluding on June 30, 2026, Hort Innovation in partnership with industry is preparing for the next iteration of investment planning.
The Strategic Horticulture Investment Framework (SHIFt) program is responsible for the design and implementation of a new investment planning framework that will underpin investment in research and development (R&D) and marketing over the coming years.
To that end, extensive national industry consultation (phase 1 of the SHIFt program) has been undertaken to inform development of a new investment planning framework.
Feedback and insights from consultation with more than 400 stakeholders has been captured, collated and summarised in this consultation report.
New investment planning system
Informed by industry feedback (as captured in the consultation report), a proposed new investment planning and reporting system is now in development.
The diagram below is an example of the new planning model that is being designed with features such as:
- A simplified structure and language for ease of use and understanding
- A focus on setting direction and guiding investments to meet grower needs
- Plans that can be adapted periodically, based on changing industry priorities
- Moving from static PDF documents to an accessible digital format
- Reflecting the diversity of each industry and the capability to search across industries for multi-industry opportunities
- Improved transparency in progress reporting against the investment plans.
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The next step through to June 30, 2026, is to develop the content of the investment plans with industry and deliver the digital solution (phases 2 and 3 of the SHIFt program).
Should you wish to provide comment or feedback or have any questions, please contact the SHIFt program team at shift@horticulture.com.au.