Hort Innovation’s pineapple marketing program is focused on growing domestic demand for Australian pineapples by increasing awareness, inspiring consumption and positioning pineapples as an easy, versatile and enjoyable choice for everyday eating. 

Hort Innovation’s passionfruit marketing strategy aims to grow consumer demand for Australian passionfruit by building awareness, improving knowledge and encouraging purchase intent.

Hort Innovation's table grape marketing strategy focuses on building a stronger competitive value proposition for Australian table grapes at home and overseas.

Hort Innovation's persimmon marketing program aims to increase consumer demand for Australian persimmons by building awareness of the fruit and encouraging more Australians to consider persimmons as part of their seasonal fruit purchases.

Hort Innovation’s papaya marketing strategy aims to increase the number of Australian households purchasing papaya. The strategy focuses on encouraging trial and creating new consumption opportunities, while improving confidence in how to choose, prepare and enjoy the fruit.

Hort Innovation’s sweetpotato marketing strategy aims to grow consumer demand in the domestic market.  Sweetpotato marketing investments will focus on restoring relevance and encouraging more frequent purchase by showing how the vegetable can make familiar meals tastier, more nutritious and more interesting for sustained category growth.

Hort Innovation’s pear marketing strategy focuses on helping consumers rediscover Australian pears by showing how their versatility can bring fresh interest to everyday eating. 

Hort Innovation’s onion marketing strategy focuses on increasing domestic consumption by encouraging consumers, particularly light buyers, to purchase onions more often.