Melon industry communications evaluation, needs analysis and strategy development (VM20001)
What was it all about?
This short project, which took place in 2020, examined the Australian melon industry’s needs, wants and opportunities around communication activities and developed a proposed approach to deliver them. The strategy has been used to guide future levy investment in this space.
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This project was funded through the Hort Innovation Melon Fund using the melon R&D levy and contributions from the Australian Government.
Copyright © Horticulture Innovation Australia Limited 2020. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).