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Completed project

Melon industry communications evaluation, needs analysis and strategy development (VM20001)

Key research provider: Cesar Australia
Publication date: Friday, October 30, 2020

What was it all about?

This short project, which took place in 2020, examined the Australian melon industry’s needs, wants and opportunities around communication activities and developed a proposed approach to deliver them. The strategy has been used to guide future levy investment in this space.

Related levy funds

978 0 7341 4658 8

Funding statement:
This project was funded through the Hort Innovation Melon Fund using the melon R&D levy and contributions from the Australian Government.

Copyright © Horticulture Innovation Australia Limited 2020. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).