What is it all about?

This project will deliver a five-year communications program for the Australian table grape industry, ensuring growers, exporters, researchers, and supply-chain partners remain informed, connected, and empowered to adopt best practices and capture market opportunities. The program supports the dissemination of levy-funded R&D, marketing, and trade outcomes, aligned with the Table Grape Strategic Investment Plan. 

A key output of this project is a comprehensive communications suite, including quarterly editions of The Vine magazine, fortnightly Pick of the Bunch newsletters, regular video content, refreshed social media and digital assets, market insights, export snapshots, and a new online resource hub. The program also facilitates industry events, presentations, and ongoing monitoring and evaluation. Activities are shaped by annual work plans co-designed with Hort Innovation and guided by a Project Reference Group. 

This project is expected to expand industry awareness of best practice and emerging R&D outcomes, improve stakeholder confidence to adopt practice change, strengthen networks across the value chain, and enhance access to information and research.