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Completed project

Potato industry communication program 2016-18 (PT15007)

Key research provider: AUSVEG
Publication date: Thursday, June 27, 2019

What was it all about?

Communications delivered via this investment aimed to grow awareness and on-farm adoption of the results of levy-funded projects for the Australian potato industry, inspiring growers to take advantage of R&D results and adopt new practices in their businesses.

A number of regular communications channels were produced and maintained by this program, including but not limited to:

The project also maintained an industry contact database and was responsible for media relations activities, including the production of media releases and contribution to external publications as needed.