What was it all about?

This project increased awareness and use of existing information about Australian olive products among dietitians, nutritionists and food service professionals through the Olive Wellness Institute, a scientific repository on the nutrition, health and wellness benefits of olives and olive products.  

Over the project's lifetime, more health professionals reported they were likely to recommend EVOO, and EVOO continued to rank highly across a range of perceived health attributes, including cardiovascular health, inflammation benefits and suitability for cooking.

The project delivered a range of education and communication activities to promote evidence-based information about EVOO. These included website maintenance and content development, social media activity, newsletters, webinars, conference participation, events, podcast sponsorships and partner communications. The project also developed and promoted resources such as blogs, webinars, educational materials and a culinary nutrition e-book. Two waves of independent market research were conducted to measure awareness, perceptions and recommendation behaviours among target audiences.

The project has provided the Australian olive industry with a trusted platform for communicating the benefits of Australian olive products. The resources and communication channels developed through the Olive Wellness Institute will continue to support education, increase confidence in recommending EVOO, and help drive future demand for Australian olive products.