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Completed project

Consumer behavioural and retail data for fresh produce (MT17015)

Publication date: March 16, 2022

Delivery Partner: Nielsen

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    What was it all about?

    This multi-industry investment provided regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).

    The platform has a dedicated dashboard each for raspberries and blackberries, making data and reporting easily accessible for industry participants. Access the raspberry and blackberry dashboards directly – use the menus at the top to navigate through the different information offerings.

    The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities, as well as Hort Innovation Raspberry and Blackberry Fund marketing plans.

    Project output
    Access the Harvest to Home platform (external link)
    Details

    This project was a strategic levy investment in the Hort Innovation Raspberry and Blackberry Fund

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