Australian macadamia communication program (MC18000)
What was it all about?
Continuing on from the National macadamia grower communication program (MC15003), this project shared R&D and marketing outcomes and other knowledge with macadamia growers and other industry stakeholders. The goal was to support growers in adopting new practices and technologies, increasing orchard productivity and profitability.
A number of regular communication channels were produced and maintained by this investment, including but not limited to:
- Quarterly Australian Macadamia Society News Bulletin magazines, containing key information and outcomes on levy-funded R&D and marketing outcomes, with issues available to download here
- Fortnightly industry e-newsletters, which you can find here at the industry website
- The macadamia industry website
- Video content for the Australian Macadamia Society YouTube channel
- Fact sheets on macadamia R&D
- Media releases.
This project was a strategic levy investment in the Hort Innovation Macadamia Fund