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Completed project

National avocado industry communications program (AV18003)

Key research provider: Avocados Australia
Publication date: Thursday, October 20, 2022

What was it all about?

From 2018 to 2022, this investment ensured that the Australian avocado industry remained up-to-date with the latest R&D, marketing, emerging information, trends and issues both in Australia and overseas. By providing a consistent flow of relevant information, it kept avocado growers and other industry stakeholders in a position to make informed business decisions and best practice changes.

A number of communication channels were produced and maintained by this project, including but not limited to:

  • The industry’s quarterly Talking Avocados magazine, which was distributed in hard copy and uploaded to the Avocados Australia website, with editions available here 

  • Fortnightly e-newsletter Guacamole, with editions available here

  • The Avocados Australia website, including maintenance of the industry’s Best Practice Resource (BPR), the online portal that includes training programs and other industry management content

  • Industry social media channels

  • Video content highlighting levy-funded R&D and how it’s being used on farm

  • Media releases and other industry articles.