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Marketing

marketing

Growing demand for horticulture

Marketing builds demand and long-term value for Australian horticulture. We invest in campaigns and programs that support industry priorities, strengthen the reputation of Australian produce and help growers compete in Australia and overseas.

Article-Marketing-Impact-August-2026-2

Marketing Impact

This digital newsletter explains how we are growing domestic demand, accelerating exports and providing insights for impact.

Read now

Our role

Grow demand at home

We help industries grow demand in Australia through clear marketing plans, strong campaigns and activity that supports category growth across retail and foodservice.

Open export opportunities

We support industries to grow in export markets through market-led planning, coordinated activity and work that helps Australian produce compete in priority markets.

Turn insight into action

We use data, research and reporting to help industries make better decisions, measure what is working and keep improving marketing outcomes.

Marketing updates

Find out more about our marketing investments that work to drive demand for Australian horticulture. Filter by industry to quickly find what is relevant to you.

Research supporting our biosecurity defences
NewsOctober 13, 2026

Research supporting our biosecurity defences

Australia is taking steps to protect its citrus industry from one of the world's most destructive plant diseases, with promising field trial results emerging from a Hort Innovation-funded research project.

Vale Peter Leach
NewsOctober 13, 2026

Vale Peter Leach

The Australian horticulture industry has lost one of its most respected and influential market access researchers, Peter Leach.

Citrus industry communications program (CT21000)
Completed projectOctober 8, 2026

Citrus industry communications program (CT21000)

This project helped citrus growers and industry stakeholders access levy-funded research, industry updates and practical information through a range of communication channels. 

Bring a banana, bring a mate: Score free entry to over 900 gyms this National Banana Day
NewsOctober 7, 2026

Bring a banana, bring a mate: Score free entry to over 900 gyms this National Banana Day

Need a free spotter? To celebrate National Banana Day on October 7th, Australian Bananas is once again turning the country’s favourite natural energy source into a nationwide gym pass.

 

Building stronger connections with culturally and linguistically diverse growers in WA
NewsOctober 7, 2026

Building stronger connections with culturally and linguistically diverse growers in WA

For vegetable growers, getting the right information in the right way can make a real difference – from understanding pest and disease advice to accessing training, grants and technical support that help with decisions on farm.

Completed projectOctober 2, 2026

Optimising market engagement through business models (AV24003)

This project explored ways to make the avocado market more transparent and informed, with the intention of fostering consistent quality and supply while promoting shared benefits among all participants.

Tech puts consumers at heart of fruit development
NewsSeptember 30, 2026

Tech puts consumers at heart of fruit development

A new tool developed by Queensland researchers will allow consumer preferences to guide breeding programs for new fruit varieties.

Ongoing project

Crop protection projects

Access to effective crop protection tools is essential for managing production risks, maintaining crop quality and supporting farm productivity. By investing in data generation activities, Hort Innovation helps address gaps where solutions may not currently be available for horticultural industries, supports integrated pest management approaches, and helps industries respond to emerging pest and disease challenges.  

Explore more marketing work

Marketing plans

Find out more about the marketing plans that drive demand for your industry at Hort IQ. Accessible for registered Hort IQ users. 

Visit Hort IQ

Marketing websites

See the consumer-facing websites that support marketing activity for levy-funded marketing industries.

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