Marketing

Growing demand for horticulture

Marketing builds demand and long-term value for Australian horticulture. We invest in campaigns and programs that support industry priorities, strengthen the reputation of Australian produce and help growers compete in Australia and overseas.

Marketing Impact

Discover how we're delivering on our priorities of growing domestic demand, accelerating exports and providing insights for impact.

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Our role

Grow demand at home

We help industries grow demand in Australia through clear marketing plans, strong campaigns and activity that supports category growth across retail and foodservice.

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Open export opportunities

We support industries to grow in export markets through market-led planning, coordinated activity and work that helps Australian produce compete in priority markets.

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Turn insight into action

We use data, research and reporting to help industries make better decisions, measure what is working and keep improving marketing outcomes.

Marketing updates

Find out more about our marketing investments that work to drive demand for Australian horticulture. Filter by industry to quickly find what is relevant to you.

NewsAugust 20, 2026

From paddock to packhouse: new project to drive productivity in Australia's potato industry

A new project will identify and test potato-specific AgTech equipment across planting, in-crop operations, harvesting, grading and postharvest handling.

Upcoming event

Australian-Grown Innovation Build Program Demo Day

September 17, 2026North Lakes

Upcoming event

Fruit Growers Victoria Conference 2026

August 20, 2026Shepparton

NewsAugust 18, 2026

Better data to support smarter decisions for almond growers

A new statistics and benchmarking project is set to provide reliable data to support planning, forecasting and long-term growth for Australia’s almond industry.

NewsAugust 11, 2026

Nuffield scholar brings nitrogen global best practice insights home amidst global fuel shortage

Australian vegetable growers are set to gain access to new, practical knowledge on how legumes can reduce nitrogen costs and strengthen farming systems via Nuffield Australia scholar and vegetable extension specialist, Stephanie Tabone.

NewsAugust 7, 2026

Healthy Horticulture program to put fresh produce front and centre with health professionals

Efforts are underway to put Australian-grown avocados, potatoes and vegetables more firmly into the health conversations that shape what people eat

NewsAugust 5, 2026

Value drives demand: Hort Innovation Impact Update

At this year’s Impact Update, industry leaders explored opportunities to strengthen horticultural demand.

Upcoming event

Australian Melon Conference

October 7-9, 2026Ayr

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Explore more marketing work

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Marketing plans

Find out more about the marketing plans that drive demand for your industry at Hort IQ. Accessible for registered Hort IQ users.

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Marketing websites

See the consumer-facing websites that support marketing activity for levy-funded marketing industries.