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Marketing

marketing

Growing demand for horticulture

Marketing builds demand and long-term value for Australian horticulture. We invest in campaigns and programs that support industry priorities, strengthen the reputation of Australian produce and help growers compete in Australia and overseas.

Article-Marketing-Impact-August-2026-2

Marketing Impact

This digital newsletter explains how we are growing domestic demand, accelerating exports and providing insights for impact.

Read now

Our role

Grow demand at home

We help industries grow demand in Australia through clear marketing plans, strong campaigns and activity that supports category growth across retail and foodservice.

Open export opportunities

We support industries to grow in export markets through market-led planning, coordinated activity and work that helps Australian produce compete in priority markets.

Turn insight into action

We use data, research and reporting to help industries make better decisions, measure what is working and keep improving marketing outcomes.

Marketing updates

Find out more about our marketing investments that work to drive demand for Australian horticulture. Filter by industry to quickly find what is relevant to you.

Tech puts consumers at heart of fruit development
NewsSeptember 30, 2026

Tech puts consumers at heart of fruit development

A new tool developed by Queensland researchers will allow consumer preferences to guide breeding programs for new fruit varieties.

Ongoing project

Crop protection projects

Access to effective crop protection tools is essential for managing production risks, maintaining crop quality and supporting farm productivity. By investing in data generation activities, Hort Innovation helps address gaps where solutions may not currently be available for horticultural industries, supports integrated pest management approaches, and helps industries respond to emerging pest and disease challenges.  

Ongoing project

Advisory projects

To make sure investments reflect industry priorities, industry advisory groups and consultation processes are funded to give growers and industry representatives a direct voice in shaping future investments. 

Ongoing project

Independent reviews

Independent reviews help make sure those investments are delivering value for growers and industry.

Australian horticulture sets the direction for future levy investments
NewsSeptember 29, 2026

Australian horticulture sets the direction for future levy investments

Australian horticulture sets the direction for future levy investments

Retail insights dashboard to boost grower profitability and decision-making
NewsSeptember 23, 2026

Retail insights dashboard to boost grower profitability and decision-making

Australian vegetable and onion growers often have limited visibility of what is driving changes in their category performance. 

From research trial to commercial crop: Polybee five years on
NewsSeptember 23, 2026

From research trial to commercial crop: Polybee five years on

We caught up with Polybee founder Siddharth Jadhav to reflect on the journey from research project to commercial deployment, and what growers can take from it.   
 

Taking flight against bird damage
NewsSeptember 23, 2026

Taking flight against bird damage

Early RoBird trials in Australian almond orchards recorded an 89 per cent reduction in fruit loss within monitored trial blocks and a 94 per cent bird displacement rate following engagement with the technology.
 

Explore more marketing work

Marketing plans

Find out more about the marketing plans that drive demand for your industry at Hort IQ. Accessible for registered Hort IQ users. 

Visit Hort IQ

Marketing websites

See the consumer-facing websites that support marketing activity for levy-funded marketing industries.

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australian-avocados
australian-bananas
australian-cherries
australian-chestnuts
aussie-oranges
custard-apples-australia
australian-lychees
australian-macadamias
Consumer-facing-website-mango
Consumer-facing-website-mushroom
greener-spaces
Consumer-facing-website-onion
Consumer-facing-website-papayajpg
Consumer-facing-website-passionfruit
australian-pears
persimmons-australia
australian-pineapples
raspberries-and-blackberries-australia
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summerfruit-australia
australian-sweet-potatoes
australian-grapes
lawnspiration