Data and insights
Good decisions start with good information. Hort Innovation invests in data and insights that help industry understand consumers, markets, production trends and emerging opportunities.
From consumer intelligence through Hort IQ to whole-of-sector data in the Australian Horticulture Statistics Handbook, these tools help growers, marketers and industry partners plan with confidence and act on evidence.
Hort IQ brings together consumer and customer data and insights on Australian horticulture in one place. It helps growers, marketers and industry partners understand the retail landscape, consumer needs, buying trends and product perceptions.
The nation’s most comprehensive source of Australian horticulture data, the Australian Horticulture Statistics Handbook 2024/2025 brings together detailed data on more than 75 industries, including fruit, vegetables, nuts, nursery, turf and cut flowers. It draws on multiple supply-chain sources to show production, value, trade and market trends across Australian horticulture.
