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Australian horticulture accelerates global growth push
Publication date: June 2, 2026
Australian horticulture is accelerating its push into high-value Asian markets, creating new export opportunities to help growers build more productive and profitable businesses.
Shared today at Hort Connections 2026, Hort Innovation has spotlighted a suite of export-focused initiatives aimed at helping Australian levy-payers build international relationships, strengthen market access, and grow capability in priority markets.
These projects form part of the $38 million invested in industry trade projects by Hort Innovation across 15 industries targeting export into 14 countries, including China, Japan and South Korea.
At a time when growers are looking to diversify markets and build even more resilient businesses, Hort Connections provides a timely platform to show how levy investments are helping turn export ambition into practical opportunities.
Brett Fifield, CEO at Hort Innovation explained why exports are essential for the future of the industry: “Export growth is a critical priority for Australian horticulture as it underpins the long‑term viability of the industry. As Australia’s horticulture outputs grow, diversification across markets, customers and channels is one of the strongest ways growers can manage risk, respond to change and build resilient businesses.”
Hort Innovation investment partnerships focused on growing exports include:
Together, these initiatives are helping growers build the relationships, knowledge and confidence needed to pursue export opportunities and position their businesses for long-term growth.
Christian Parsons, Chief Operating Officer at Costa shared his experience with exports and why other growers should consider it: “Exporting can feel complex and high-risk, but these projects run by Hort Innovation make it feel more accessible. By bringing together market insights, connections and practical programs, they’re giving growers a clearer pathway to explore opportunities with confidence. It’s not just about opening doors - it’s about equipping growers with the knowledge and networks to make informed decisions and build sustainable export businesses over time.”
“By supporting stronger market connections, capability and trade readiness, these initiatives are helping lay the groundwork for sustainable export growth across Australian horticulture,” concluded Fifield.
