Australian horticulture will show a unified presence at Asia Fruit Logistica 2026 this week, with growers, exporters and industry organisations coming together to showcase the quality, diversity and capability of Australian produce to buyers from across Asia.

The Australia Pavilion, hosted by Horticulture Innovation Australia, brings together 11 exhibitors from across the Australian horticulture industry and is the third largest country exhibit at the event. Designed to support a coordinated national presence in-market, the Pavilion enables Australian participants to connect directly with buyers and stakeholders from across Asia.

As Asia’s leading fresh produce trade exhibition, Asia Fruit Logistica provides a valuable opportunity for Australian businesses to build relationships, better understand customer preferences and gain insights into emerging trends shaping future demand across the region.

Horticulture Innovation Australia Chief Executive Officer Brett Fifield said Asia Fruit Logistica remained an important platform for Australian horticulture to strengthen relationships and build industry connections: “Asia Fruit Logistica creates valuable opportunities for Australian horticulture to engage directly with buyers, customers and industry leaders from across Asia.”

“Engaging directly in market helps growers and exporters better understand customer expectations, emerging trends and future opportunities, while showcasing the quality and capability of Australian produce. Our continued investment in these activities reflects the importance we place on maintaining strong relationships across Asia, supporting long-term trade and growth opportunities for Australian horticulture.”

Rebecca Blackman, Executive Manager at WA Farm Direct, said Asia Fruit Logistica remained an important event for the Australian horticulture industry: “We've been exhibiting at Asia Fruit Logistica for many years, and it continues to be a valuable opportunity to connect with customers, strengthen relationships and explore opportunities across international markets.

“Having the opportunity to engage directly with buyers in one location provides valuable insights into market needs and helps build the strong commercial relationships that underpin our long-term export growth.”

The event follows a series of industry engagement activities across China and reflects a broader commitment to supporting Australian growers and exporters in key international markets.

Through initiatives such as the Australia Pavilion, Australian horticulture continues to strengthen its presence in international markets while supporting growers and exporters to build meaningful commercial relationships across the region.

Growers, exporters and industry organisations interested in participating in the Australia Pavilion at Asia Fruit Logistica 2027 are encouraged to connect with our team on the stand during the week.

About Horticulture Innovation Australia 

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned research and development corporation (RDC) for Australia’s $18.4 billion horticulture industry. It invests around $17 million in research and development and marketing programs annually to benefit the 37 industry levies it supports and the wider community.

About the Australia Pavilion at AFL 

• Asia Fruit Logistica is Asia’s leading fresh produce trade exhibition. In 2025, the event attracted more than 14,000 trade visitors and 760 exhibitors from 43 countries, providing direct access to buyers, importers, retailers and industry stakeholders from across Asia.
• The Australia Pavilion is the third largest country exhibit at the event and brings together 11 exhibitors from across the Australian horticulture industry.
• The Pavilion provides a coordinated national presence, helping Australian growers, exporters and industry organisations strengthen relationships, gain market insights and explore commercial opportunities across key Asian markets.
• Participation in Asia Fruit Logistica forms part of Horticulture Innovation Australia’s broader international engagement program, supporting long-term trade growth and market development across the region.