Table grape industry communications program (TG25001
Table grape industry communications program (TG25001
Completed project
Extension of technologies and best management practices to the Australian table grape industry (TG19000)
Publication date: July 28, 2020
Delivery Partner: Australian Table Grape Association
This investment ensured Australian table grape growers were informed about current R&D activities, results and resources – supporting the adoption of industry best practice and bolstering table grape production in key growing areas across the country.
Challenge
The Australian table grape industry is facing an array of challenges and opportunities in a changing climate and with export-driven expansions. Australian table grape growers and the supply chain continue to demand industry-specific information concerning the impact of external factors, vine health, biosecurity, sustainability, climate change, technologies, industry data availability, social connectivity and future R&D.
Response
This investment supported the employment of an industry development manager and industry development officer for the table grape industry. These roles were responsible for delivering industry development and extension services in a nationally coordinated, but regionally delivered manner. Their activities focused on extending the reach of the table grape R&D program across industry and improving grower capability to adopt best management practices and new on-farm innovations.
Specific activities for the project team included, but were not limited to:
Benefit
The strong extension and development program allowed producers and a broad stakeholder base to build knowledge, awareness, and skills, and enhance their aspiration to change. The team increased industry cohesion, and ensured access to information regardless of background, technical capacity, or geographical location. Feedback indicates that the program delivered a successful extension and development project and that producers feel heard.
Throughout the program, industry development team worked to create positive change in priority areas, high-quality production, biosecurity/plant protection, climate variability and exports through delivery of communications and extension capability. They also provided opportunities for engagement between industry, producers, and relevant stakeholders.
During the program the team:
Additionally, the project team represented table grape producers on several industry relevant committees, established multiple communities of practice (CoP’s) and developed networks to address emerging industry issues.
This project was a strategic levy investment in the Hort Innovation Table Grape Fund
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