Hort Innovation’s custard apple marketing strategy is designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.  

Guided by consumer insights and delivered in partnership with industry, the FY26/27 marketing campaign will help more Australian households discover, purchase and enjoy locally grown custard apples.

Key planned activities for custard apples include:

• The custard apple social media campaign will continue sharing key harvest updates with consumers.
• Grower stories will be showcased through images and videos shared directly from farms, helping consumers connect with the people and places behind the fruit.

These activities are funded through the project Custard apple social media project FY26 FY27 (CU25501).