Australian macadamia communication program (MC18000)

What was it all about?

Continuing on from the National macadamia grower communication program (MC15003), this project shared R&D and marketing outcomes and other knowledge with macadamia growers and other industry stakeholders. The goal was to support growers in adopting new practices and technologies, increasing orchard productivity and profitability.

A number of regular communication channels were produced and maintained by this investment, including but not limited to:

• Quarterly Australian Macadamia Society News Bulletin magazines, containing key information and outcomes on levy-funded R&D and marketing outcomes, with issues available to download here
  
  
• Fortnightly industry e-newsletters, which you can find here at the industry website
  
  
• The macadamia industry website
  
  
• Video content for the Australian Macadamia Society YouTube channel
  
  
• Fact sheets on macadamia R&D
  
  
• Media releases.