Consumer insights for the Australian melon industry (VM18000)

What was it all about?

Beginning in April 2019, this short investment undertook research to deliver insights into Australian melon consumers, including their melon consumption habits and attitudes. The information will be available to help growers and other participants in the melon value chain understand impacts on sales and identify opportunities, such as ideal product offerings. The work also evaluated the impact of the food safety incident in early 2018.