What was it all about?

In 2020, Hort Innovation developed The Good Mood Food campaign to deliver an immediate and enduring behaviour-change message to motivate more Australians to eat more fruit, veg and nuts, both during and beyond the COVID-19 pandemic. It’s a direct-to-consumer marketing initiative playing out across the country using a range of channels, including TV, newspapers, radio, online, social media and retail partnerships.

The Good Mood Food’s central message is that fresh Aussie fruit, vegetables and nuts are natural mood boosters. The campaign is encouraging people to “eat on the bright side” – eating a wide variety of fresh and vibrant horticultural produce to look after themselves mentally, as well as physically.

To substantiate the health claims made through The Good Mood Food campaign, this investment assessed 70 horticultural commodities for their nutrient composition related to psychological, neurological and energy benefits. The results are summarised in the report available below, including a brief desktop review of relevant research related to these brain functions for each produce item.

The research undertaken provides evidence for the role that fruit, vegetables, nuts and mushrooms play in brain health and psychological wellbeing.

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Access the substantiation report with nutritional claims for each horticultural industry.