Completed project
Banana industry benchmarking (BA22009)
This program successfully re-established a confidential benchmarking process for Australian banana growers and generated practical business insights to support farm decision-making.
Completed project
Pilot program: Consumer usage, attitude and brand tracking (MT21201)
Publication date: March 9, 2022
Delivery Partner: Fifty-Five Five
© 2026 Horticulture Innovation Australia Limited.
This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
The program examined the effectiveness of Hort Innovation marketing campaigns to determine how salient they are in market, what their impact is on consumer usage, attitudes and future purchase intent, and how effective they are at driving messaging comprehension and enjoyment.
This multi-industry project was a strategic levy investment in multiple Hort Innovation Funds
Related industries