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Justine Coates

Justine Coates is Hort Innovation’s General Manager of Marketing & International Trade. She joined the organisation in mid-2019, and specialises in integrated marketing, customer insights and trade marketing. She looks after the Marketing team, which drives demand and prosperity for Australian horticulture through the building of strong brands and the delivery of marketing programs grounded in consumer insights. She also oversees the International Trade function, which supports our horticulture industries through activities in market access, prioritisation and diversification, in export capability and strategies, and in in-market development.

Justine has a passion for produce, people and communities, and for connecting horticulture and its industries to consumers and cultures. Before joining Hort Innovation, she worked across a range of fast-moving consumer goods for companies including Campbell Arnott’s, Weight Watchers, Lion and more. Justine holds a Bachelor of Commerce, with a double degree in Marketing, Tourism and Management including studies at the Australian Graduate School of Management at the University of New South Wales.

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