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Strategy consultation workshops

Themes and comments from Hort Innovation’s strategy consultation workshops

20 workshops and over 300 participants

Informed by more than 300 industry participants, strategic themes were gathered, evaluated and tested during Hort Innovation's consultation roadshows that took place between January and April 2019. We have spoken to growers, researchers, delivery partners, government officials, industry representatives, peak bodies and staff across each state and territory of Australia, and this is what you have told us is important to you in supporting a world-class horticulture industry. 

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Common themes

With ideas and insights being collected from over 300 workshop participants, common themes (see below) are emerging on how Hort Innovation can support better alignment between the needs of the sector as a whole and the strategic direction of the company.

More communications and more interactions

Themes on targeted, segmented industry-focused communications continue to have a strong voice, with some suggestions being around the use of different mediums for messaging (more digital and more social media). But the feeling is that digital communication should be matched with a healthy level of dialogue facilitated through face-to-face meetings and events. This relates to Hort Innovation's leadership team and staff, as well as the research community and each other [growers].

Simpler, easier, accessible systems and processes

Participants saw opportunities for the company to make processes simpler and organise the business towards streamlined approaches that allow investments to be contracted quickly, especially where there is an imperative, such as biosecurity. This spoke to a separate theme around ensuring the business doesn't just have a 'one-size-fits-all' approach, recognising that different industries have different needs and at different times, and the investment process would need to reflect this.

How the company invests

Another strong theme has been on how Hort Innovation can provide more leadership on supporting cross-sectoral investments and collaboration between industries with like investment priorities. Participants wanted to see greater leadership around access to international markets and understanding the wants and needs of global consumers, in turn supporting investment opportunities that would help to capitalise on world markets.

There were some suggestions that Hort Innovation needed to cast the net wider in terms of seeking advice from industry and to supplement the Strategic Investment Advisory Panel (SIAP) advice and the longer-term Strategic Investment Plan (SIP) for each industry with broader input, helping ensure the investment portfolio was balanced and in line with industry expectations.

Environmental factors

External factors that have a big impact on productivity are a priority for industry including access to water, biosecurity preparedness and response, sustainability (from an environmental perspective), labour and building the workforce of the future. Participants also commented on increasing leadership around traceability and food safety.

Draft strategic themes

Comment on the draft strategic themes that are informing Hort Innovation's new Strategic Plan

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