Strategic levy investment in marketing
For industries with a marketing levy, Hort Innovation invests in industry-specific marketing campaigns across a range of mediums and channels, to ultimately help growers and other industry stakeholders maximise their returns. This happens through Hort Innovation’s individual industry funds.
As with R&D, these strategic marketing investments are made in collaboration with industry and focus on the explicit goals identified and prioritised by the industry from which the levy has been paid. We encourage you to learn about the levy system and how this investment process works in the Funding, consulting and investing section of our website.
You can explore just some of our latest marketing news and updates below, while detailed updates on individual industry marketing programs are available in the 'Your investments' section of our grower fund pages.