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Trade initiatives to support the sector through COVID related impacts

Publication date: 14 July 2020

This webinar will look at how trade data is helping support industry through this period, and continuing research on understanding export supply logistics, and matching production and export aspirations with airfreight and seafreight capacity. 

When: 1:00 pm, Thursday 17 September 2020
The online event room opens at 12.55 pm

Register to attend this webinar 


If you would like to submit a question to the speakers, please share it with us by email and we'll do our best to have it included in the webinar.

What is the webinar about?

The Hort Innovation Industry trade advisory panel (iTAP) has been meeting fortnightly since March, to facilitate learnings across multiple exporting industries regarding impacts of COVID on exports. While impacts have not been detrimental to some industries to date, key concerns for exporters remain around airfreight capacity and market conditions into the future. Current airfreight capacity is significantly reduced in line with reduced international passenger travel, and those industries that are heavily reliant on airfreight are understandably concerned about the season to come. COVID has also affected market development opportunities, seeing a shift to virtual trade shows and we may see a shift in future business models.

This webinar and panel discussion will explore the current short- and long-term trade initiatives being implemented at Hort Innovation to support the horticulture sector through COVID-19 impacts. This includes presenting the findings of a recent report reviewing historical export data that has modelled the potential impacts of reduced airfreight capacity on the upcoming summer export season. We will explain new projects covering improved understanding of key markets and competitors, and an online international trade hub, and a renewed market access process to better support industry aspirations into the future. We will also be joined by a grower to offer his perspective on the current trade impacts felt from COVID-19.

This session is part two of a two-part series. The first instalment looked at the latest trade data and unpacked the performance of fresh horticulture exports across the fruit, vegetable, nut and amenity sectors over the last 12 months and provided perspective on the major markets and products driving growth trends. More information on the first session can be viewed here.


  • How trade data is helping support industry through this period, and continuing research on understanding export supply logistics, and matching production and export aspirations with airfreight and seafreight capacity
  • The revised process to help industries pursue market access aspirations.


  • Introductions to the topic, the panellists and housekeeping
  • The impact of COVID on export trade 
  • What it means for horticultural growers
  • Overview of the current trade initiatives to support the horticulture sector
  • Q&A from the participants
  • Summary, closing and ‘What’s next?’.

The host and guest presenters

Dr Penny Measham, Head of International Trade, Hort Innovation  

Penny leads the International Trade function at Hort Innovation. She has deep technical trade expertise and has delivered scalable projects in Biosecurity, Fruit Fly and Market Access.  She has built strong trusting relationships with Industry, Government, service delivery partners and broader teams – leading trade advisory through complex and evolved processes. 

Camilla Philip, International Trade Manager, Hort Innovation

Camilla is a horticultural market specialist with a strong background in supply chain logistics, business management, and market analysis. Camilla previously worked with the Northern Territory Farmers Association assisting industry stakeholders and commercial operations in the development of cold chain and export development infrastructure. She has also spent time with the Produce Marketing Association of Australia and New Zealand and been involved in producing and marketing a wide range of crops, including mangoes, citrus, avocados, citrus, kiwifruit, and vegetables.


Isabelle Meere, International Trade Executive, Hort Innovation 

Isabelle works with government and industry domestically and across borders to deliver value to the Australian economy. At Hort Innovation, she is focused on strategy, policy, and government liaison; market access, market improvement and market development both inside and outside Asia.

Daryl Boardman, Queensland avocado grower 

Daryl has been in the avocado industry for the past 16 years. He is the Avocados Australia representative on the Hort Innovation Industry Trade Advisory Panel (ITAP) and Export Committees. He is also Director of Sunnyspot Packhouse and Sunnyspot Farms, as well as a Director of The Avolution and Avosrus. Prior to moving into the avocado industry, Daryl was a Goondiwindi broadacre wheat and cotton farmer.

About the Hort Innovation Insights webinar series for growers

The Hort Innovation Insights webinar series connects you with the people closest to the research and investments you want to know more about. Each short online session features subject matter experts, project delivery partners and Hort Innovation staff discussing key topics, opportunities and challenges for horticulture growers.

Grab a cuppa and attend a live session to ask questions and discover essential insights and tools to implement in your business today. Webinar recordings are also available after each event if you can’t join us live.

See more here