Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets — in particular Asia and the Middle East.
Australia has a solid reputation for delivering high-end produce that has undergone the most rigorous food safety inspections along all stages of the supply chain and the Taste Australia brand builds upon this.
Taste Australia tells the unique story of Australian horticulture products. Our country is known for our blue skies and sunshine, appealing farms and orchards, beaches and beautiful landscapes, and our lifestyle. The story is conveyed through illustrations and supported by beautiful imagery of and key messages about our people, product and place.
This premium position sets us apart for our competitors and gives our buyers and consumers a sense of Australia every time they buy and eat Australian horticulture products.
Taste Australia export activities include trade shows, trade missions and retail marketing activities.
The Taste Australia Brand Guidelines and Buyers Guide are available for download below.