Melon industry development and communication (VM17001)
What’s it all about?
Beginning in late 2017, this investment is tasked with supporting Australian melon growers in adopting improved practices on-farm and keeping up-to-date with the latest industry news, information, resources and technologies. To this end, it funds the position of dedicated industry development manager Dianne Fullelove, who can be reached can be reached at firstname.lastname@example.org or on 0413 101 646.
The industry development manager role is a broad one, with all activities geared towards improving the circulation and uptake of information within the industry.
Core communication channels that continue to be produced and maintained by the project include…
- Monthly Melon Enews e-newsletters, with current and past editions available here and a sign-up form here
- The industry’s quarterly newsletter, Melon News, which is distributed in hard copy form and also available here (contact Dianne at email@example.com to be added to the list for the hard-copy newsletter)
- The Australian Melon Association website, with the industry area holding news, information and resources for growers
- The Australian Melon Association’s Facebook page
- Fact sheets, as needed.
The project also involves face-to-face events for the industry, with the industry development manager running a program of grower technical meetings throughout each year. Meetings are advertised in industry communication channels, and related resources – including presentations from the meetings – are made available on the industry website here.
As well, the project assists in the running of industry conferences and field day, and also includes working closely with researchers and government agencies to support the sharing of information, maintain industry plans, foster collaboration between research projects and more.
This project is a strategic levy investment in the Hort Innovation Melon Fund