Citrus export strategy renewal (CT19006)
What's it all about?
This investment is renewing the export strategy for citrus in collaboration with key stakeholders in industry and government. By identifying, sizing and prioritising opportunities in international markets, this project will provide the citrus industry with the information needed to guide activities, including future investment into export initiatives.
Specifically, the project aims to:
- Identify the long-term strategic export objectives for the citrus industry and create a single resource for industry that outlines these priorities.
- Identify and rank market access and growth opportunities for each international market to guide investment of effort over a five-year timeframe. There will be a focus on bringing together information on the top 15 export markets for citrus – including current and historical trade patterns, competitor trade volumes, current challenges and opportunities.
- Develop a matrix of market requirements, including information on phytosanitary conditions, food safety requirements, maximum residue limits, technical specifications, quotas, tariffs and other technical barriers to trade.
- Improve the citrus industry’s understanding of international competitors.
Once completed, the strategic export plan will be made available to growers, citrus business and other stakeholders.
This project is a strategic levy investment in the Hort Innovation Citrus Fund