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Completed project

Australian apple consumer and shopper research (AP19000)

Key research provider: Fifty-Five Five
Publication date: Monday, September 30, 2019

What was it all about?

This short investment delivered insights into Australian apple consumers and identified key targets and growth opportunities. The project team provided a profile of the ‘apple consumer’ including their usage habits and consumption occasions.

Its findings will be used to inform future Hort Innovation Apple & Pear Fund marketing activities and will be available as insights for the apple and pear industry at large.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Apple and Pear Fund