Market access, maintenance and development program (AL19002)
What’s it all about?
This investment is supporting the continued development of export markets for Australian almonds by facilitating industry representation in key overseas markets. A major challenge for the almond industry is to develop markets for the next large surge in production, which has been forecast at an additional 20,000 tonnes by 2027.
This project contributes to a broader export development and demand-increasing program for almonds, and works closely with the levy-funded project Market access, maintenance and development program (AL17008).
Key activities of the project include, but are not limited to:
- Representation at trade exhibitions in emerging markets including Thailand and Chile.
- An in-market mission to India involving industry seminars conducted with Austrade.
- Ramping up communications with major nut importers, wholesalers, retailers and food manufacturers via e-newsletters, video content and social media (such as WeChat in China and WhatsApp in India) on the quality of Australian almonds and upcoming events.
- Development of market-specific websites for India and Japan that provide a repository of information about the Australian almond industry in their own language to existing and potential customers.
- Delivery of industry-specific trade education programs such as:
- The value of Australian almonds to the Indian almond trade at Diwali
- The value of on-pack health messaging for China, Indonesia and New Zealand.
- Delivery of education programs in India, China and Indonesia:
- For food professionals, providing an interactive learning where attendees can cook new almond dishes and learn about their nutritional value, versatility and value-add opportunities as well as an introduction to the almond industry in Australia.
- For health professionals, using the resources developed by project Educating health professionals (AL16007) to leverage the important role that almonds can play in health and nutrition.
Progress towards strengthening the Australian almond industry in international trade markets is underway…
- Discussions and activities to increase the footing of the Australian almond industry in a range of markets are progressing, particularly with India and Japan. Frequent communication has been established to address common market access issues and to improve trade activities.
- With the recent impact of COVID-19 globally, future trade exhibition activities have been postponed. However, in late-2019 a trade mission to Delhi in India was undertaken which received positive feedback. This included a major trade seminar and networking event, plus retail visits, trade partner meetings and engagement with Indian social media influencers and health professionals. To learn more about trade mission, check out the article on p17 of the Summer 2019/20 edition of the levy-funded In A Nutshell
- In 2019/20, both the food professional education initiative (mid-2019) and the health professional education initiative (Feb-2020) were held in Indonesia. The events showcased the use of Australian almonds within dishes and promoted their health and nutritional benefits through a fitness expo. For 2020/21, programs will centre on India, China and Indonesia. The food professional component will focus on educating chefs on the quality and health attributes of almonds, while the health professional component will highlight the benefits of the nuts in relation to heart health, diabetes and sports nutrition.
- As part of new trade communication activities, the development of websites for the India and Japan markets is underway, as is the establishment of trade-focused social media.
- Quarterly e-newsletter and video updates have been developed and distributed to showcase the Australian almond industry to export markets and trade partners. This includes both established markets (Europe, India and the Middle East) and emerging markets (China, Japan, Indonesia, Thailand and New Zealand).
Learn more about the 2019 trade mission to Delhi, India on p17 of the Summer 2019/20 edition of In A Nutshell.
This project is a strategic levy investment in the Hort Innovation Almond Fund