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Ongoing project

Mushroom price elasticity of demand (MU21005)

Key research provider: Natural Capital Economics

What's it all about?

This project is delivering the mushroom industry with valuable information on how changes in the price of mushrooms and substitute/complementary products can affect the industry’s market share and overall revenue.

By understanding how consumer purchasing patterns respond to changes in the price of similar products, the industry can determine the optimal value/volume mix that is sustainable and viable for the whole supply chain.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Mushroom Fund