This Hort Innovation Citrus Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 4.
Hort Innovation is responsible for investing the citrus marketing levy into a range of activities to grow awareness and consumption, under the Hort Innovation Citrus Fund.
Spotlight on Japan
As reported in the last edition of Hortlink, the activity program for Japan started in May 2017, in partnership with Austrade and Citrus Australia. The major aim has been to raise awareness of Australian citrus by engaging Japanese trade customers – showcasing premium Australian citrus to hotels, restaurants, wholesalers and media.
Hort Innovation collaborated with Meat and Livestock Australia (MLA) to host a food service promotion at the Prince Hotels ‘Australia Fair’ in Tokyo and Osaka from September 9 to October 31, 2017. Citrus was a main focus during the opening ceremony and was included in e-newsletters to the Prince Hotel database.
These marketing activities are strategic levy investments in the Hort Innovation Citrus Fund