Market access, maintenance and development program (AL19002)
What’s it all about?
This investment is supporting the continued development of export markets for Australian almonds by facilitating industry representation in key overseas markets. A major challenge for the almond industry is to develop markets for the next large surge in production, which has been forecast at an additional 20,000 tonnes by 2027.
This project contributes to a broader export development and demand-increasing program for almonds, and works closely with the levy-funded project Market access, maintenance and development program (AL17008).
Key activities of the project include, but are not limited to:
- Representation at trade exhibitions in emerging markets including Thailand and Chile.
- An in-market mission to India involving industry seminars conducted with Austrade.
- Ramping up communications with major nut importers, wholesalers, retailers and food manufacturers via e-newsletters, video content and social media (such as WeChat in China and WhatsApp in India) on the quality of Australian almonds and upcoming events.
- Development of market-specific websites for India and Japan that provide a repository of information about the Australian almond industry in their own language to existing and potential customers.
- Delivery of industry-specific trade education programs such as:
- The value of Australian almonds to the Indian almond trade at Diwali
- The value of on-pack health messaging for China, Indonesia and New Zealand.
- Delivery of education programs in India, China and Indonesia:
- For food professionals, providing an interactive learning where attendees can cook new almond dishes and learn about their nutritional value, versatility and value-add opportunities as well as an introduction to the almond industry in Australia.
- For health professionals, using the resources developed by project Educating health professionals (AL16007) to leverage the important role that almonds can play in health and nutrition.
This project is a strategic levy investment in the Hort Innovation Almond Fund