Market access, maintenance and development program (AL17008)
What’s it all about?
This investment is supporting the continued development of export markets for Australian almonds by facilitating industry representation at several international trade shows. A key challenge for the almond industry is to develop markets for the next large surge in production which has been forecast at an additional 20,000 tonnes by 2027. This project contributes to a broader export development program for almonds and increasing demand overseas.
Key activities of the project include, but are not limited to:
- Representation at several international trade shows including SIAL Paris, ANUGA Cologne, Gulfoods, China Tree Nut Conference, SIAL China, Supermarket Trade Show Japan, Food & Hotel Indonesia and Food Ingredients Asia.
- United promotion of the Australian Almonds brand that all participating growers and exporters display under at trade exhibitions.
- Digital engagement with Indonesian and Chinese industry to support presence at trade shows. This will include translation of the Australian Almonds website into relevant languages.
This project is a strategic levy investment in the Hort Innovation Almond Fund