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Apple and pear Strategic Marketing Panel

Publication date: 12 June 2019

Join the apple and pear Strategic Marketing Panel to advise on the industry's Strategic Marketing Investment Plan

This project is designed to establish a Strategic Marketing Panel (SMP) to drive demand for Australian apples and pears, in both domestic and international markets, through effective and efficient marketing. The role of the SMP is to guide the development of a mid- to long-term marketing strategy and annual plan that delivers:

  • Growth in domestic apple and pear consumption
  • Growth in fresh apple and pear exports.

The SMP plays a central and critical role in providing the relevant and necessary expertise and capability required to guide those responsible for implementation, activation and monitoring and evaluation of the plan. The purpose of the SMP is not to deliver marketing, but to direct and advise those who do.

The role of each member is to bring their relevant experience and expertise to the SMP to ensure that the apple and pear industry has a strong marketing strategy, implementation and monitoring and evaluation plan. Members will be appointed based on their capability and willingness. Members will be expected to assist in the development of the marketing strategy and implementation plan including monitoring and evaluation through contributing, challenging and debating with the expectation that through this process the best possible outcome can be achieved for industry.

Are you a grower or do you work in the apple and pear industry supply chain? Are you an experienced marketer or have marketing expertise? Would you like to collaborate with other growers, industry representatives and Hort Innovation on marketing levy investments? Then submit an Expression of Interest (EOI) to join the apple and pear SMP.

Hort Innovation is committed to building a diverse and inclusive panel and welcomes Expressions of Interest from applicants with a range of backgrounds, perspectives and experiences.

Submitting your Expression of Interest

Submit your EOI on Hort Innovation’s website before 5pm on 12 July 2019.

All EOIs will be managed by Rimfire Recruitment who have been contracted by Hort Innovation to manage the recruitment process. Once Rimfire has shortlisted applicants, a structured interview will be conducted and recommendations based on the recruitment process will be made to the Hort Innovation Board for final approval.   

If you have any questions on the SMP or the recruitment process, please contact Dumi Mhlanga, Relationship Manager on 0447 091 186 or by email at

What is the apple and pear Strategic Marketing Panel?

The SMP is a panel of industry representatives with relevant experience and expertise that provides advice to Hort Innovation in relation to industry strategic marketing investments, funded by apple and pear industry levies.