Investment analysis
As seen on the Fund management page, investments specific to the Hort Innovation Turf Fund are guided by the turf Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.
In the below interactive chart, you can see the most up-to-date information on how project investment expenditure in the Turf Fund is aligned to the SIP outcomes. This currently reflects project investment across the life of the SIP to date, from July 2016 to June 2019.
How investment expenditure aligns to Strategic Investment Plan outcomes
How specific projects align to Strategic Investment Plan outcomes
Click on the below panels to see which projects in the Turf Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.
Turf revenue has increased by five per cent per annum plus CPI from targeted marketing programs
Ongoing and completed investments
- National market development program for the Australian turf industry (TU16002)
- Quantitative consumer research into buying, usage and attitudes toward turf (TU17004)
- The value of turf – real estate agent research (TU18001)
- Developing a national standard for turf as an erosion control measure (TU13034)
- Conveying the benefits of living turf – a bushfire retardant (TU17008)
- Conveying the benefits of living turf – mitigation of the urban heat island effect (TU18000)
- Business and industry development for the turf industry 2013-2017 (TU13004)
- Measuring Australia’s green space asset (GC15004)
The Hort Innovation Turf Fund contributed to other marketing-related projects and activities in this outcome. For information and updates on marketing visit the fund's grower pages.
Improved strategic decision making by turf growers from increased knowledge of industry data and consumer insights
Ongoing and completed investments
- Quantitative consumer research into buying, usage and attitudes toward turf (TU17004)
- Turf industry statistics and research projec (TU16001)
- National market development program for the Australian turf industry (TU16002)
- Turf industry statistics 2017/18 to 2019/20 (TU17005)
- Economic, environmental, social and health impacts and benefits of the turfgrass and lawncare industries in Australi (TU17006)
Improved farm practices and profitability from increased awareness and adoption of turf R&D
Ongoing and completed investments
- Application of soil amendments to maintain turf quality on sandy soil (TU13000)
- Developing a national standard for turf as an erosion control measure (TU13034)
- Improved capacity for integrated disease management of couch smut (Ustilago cynodontis) in turf (TU17002)
- Integrated pest management of Phytophagous mites in turfgrass (TU17003)
- Turf Industry Development Project (TU11015)
- Business and industry development for the turf industry 2013-2017 (TU13004)
- Development of the Victorian turf industry (TU13028)
- Industry development services for the Queensland turf industry (TU13029)
- National R&D Conference 2016 and 2017 (TU15700)
- National market development program for the Australian turf industry (TU16002)
- Australian turf industry study tour 2018 (TU17007)
- Turf industry communications 2012-2017 (TU12014)
- Australian turf industry communications program (TU16004)
Turf industry leadership program graduates are adopting innovation and using their leadership skills in business and industry decision making
Ongoing and completed investments
- Engaging leaders in the Australian horticulture industry (LP16001)
- Green industry growing leaders program (MT16002)
- Women leaders workshop (MT16003)
- NxGen 2016-18 (TU15002)
Improved industry sustainability from identifying and managing risks
Ongoing and completed investments
- An environmental assessment of the Australian turf industry (TU16000)
- Crisis management awareness program (TU16003)
- Managing pesticide access in horticulture (MT10029)
- Proposed AgVet collaborative forum plant industry investment (ST16008)
Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.
More information
The Turf Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Turf Fund and how the investments align with the SIP.
