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Investment analysis

See how Turf Fund investments are tracking against the industry’s Strategic Investment Plan


As seen on the Fund management page, investments specific to the Hort Innovation Turf Fund are guided by the turf Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.

In the below interactive chart, you can see the most up-to-date information on how project expenditure in the Turf Fund is aligned to the SIP outcomes. This reflects project investment across the life of the SIP to date.

How investment expenditure aligns to Strategic Investment Plan outcomes

Click or hover over the chart below to learn more about Turf Fund investment by SIP outcome

How specific projects align to Strategic Investment Plan outcomes

Click on the below panels to see which projects in the Turf Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.

Turf revenue has increased by five per cent per annum plus CPI from targeted marketing programs

Ongoing and completed investments

The Hort Innovation Turf Fund contributed to other marketing-related projects and activities in this outcome. For information and updates on marketing visit the fund's grower pages.

Improved strategic decision making by turf growers from increased knowledge of industry data and consumer insights

Ongoing and completed investments

Turf industry leadership program graduates are adopting innovation and using their leadership skills in business and industry decision making

Ongoing and completed investments

Improved industry sustainability from identifying and managing risks

Ongoing and completed investments

Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.

More information

The Turf Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Turf Fund and how the investments align with the SIP.

Hort Innovation
Bradley Mills
Bradley Mills
Industry Strategic Partner
Contact details
0408 635 465 Send an email

Strategic Investment Plan

Read the Turf Fund SIP