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Investment analysis

See how Sweetpotato Fund investments are tracking against the industry’s Strategic Investment Plan


As seen on the Fund management page, investments specific to the Hort Innovation Sweetpotato Fund are guided by the sweetpotato Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.

In the below interactive chart, you can see the most up-to-date information on how project expenditure in the Sweetpotato Fund is aligned to the SIP outcomes. This reflects project investment across the life of the SIP to date.


How investment expenditure aligns to Strategic Investment Plan outcomes

Click or hover over the chart below to learn more about Sweetpotato Fund investment by SIP outcome

How specific projects align to Strategic Investment Plan outcomes

Click on the below panels to see which projects in the Sweetpotato Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.

By 2021, domestic per capita consumption of fresh Australian sweetpotato has increased, supported by positive consumer perceptions of product value

Ongoing and completed investments

The Hort Innovation Sweetpotato Fund contributes to marketing-related projects and activities in this outcome. For information and updates on marketing visit the fund's grower pages.

By 2021, the Australian sweetpotato industry has increased marketable yield per hectare through adoption of technology, management best practice and cultivars

Ongoing and completed investments

By 2021, the Australian sweetpotato industry has diversified its markets through export development and value adding

Ongoing and completed investments

  • Horticulture trade data (MT19005)
  • Sweetpotato export price data (PW18000)

By 2021, the Australian sweetpotato industry has secured and strengthened its good reputation with the community, customers and governments

Ongoing and completed investments

Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.

More information

The Sweetpotato Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Sweetpotato Fund and how the investments align with the SIP.

Hort Innovation
Mark Spees
Mark Spees
Industry Strategic Partner
Contact details
0439 574 173 Send an email

Strategic Investment Plan

Read the Sweetpotato Fund SIP