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Investment analysis

See how Raspberry and Blackberry Fund investments are tracking against the industry’s Strategic Investment Plan


As seen on the Fund management page, investments specific to the Hort Innovation Raspberry and Blackberry Fund are guided by the raspberry and blackberry Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.

In the below interactive chart, you can see the most up-to-date information on how project expenditure in the Raspberry and Blackberry Fund is aligned to the SIP outcomes. This reflects project investment across the life of the SIP to date.


How investment expenditure aligns to Strategic Investment Plan outcomes

Click or hover over the chart below to learn more about Raspberry and Blackberry Fund investment by SIP outcome

How specific projects align to Strategic Investment Plan outcomes

Click on the below panels to see which projects in the Raspberry and Blackberry Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.

By 2021, domestic per capita consumption of fresh Australian raspberries will increase by at least 40 per cent, supported by positive consumer perceptions of product value

Ongoing and completed investments

The Hort Innovation Rasberry and Blackberry Fund contributed to other marketing-related projects and activities in this outcome. For information and updates on marketing visit the fund's grower pages.

By 2021, exports of Australian raspberries exceed five per cent of national production by volume, in selected markets with a capacity and willingness to pay a premium for quality fruit

Ongoing and completed investments

By 2021, at least 90 per cent of growers and other firms involved in raspberry and blackberry value chains will be directly engaged with and value national industry services

Ongoing and completed investments

Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.

More information

The Raspberry and Blackberry Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Raspberry and Blackberry Fund and how the investments align with the SIP.

Hort Innovation
Bradley Mills
Bradley Mills
Industry Strategic Partner
Contact details
0408 635 465 Send an email

Strategic Investment Plan

Read the Raspberry and Blackberry Fund SIP