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Investment analysis

See how Custard Apple Fund investments are tracking against the industry’s Strategic Investment Plan


As seen on the Fund management page, investments specific to the Hort Innovation Custard Apple Fund are guided by the custard apple Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.

In the below interactive chart, you can see the most up-to-date information on how project expenditure in the Custard Apple Fund is aligned to the SIP outcomes. This reflects project investment across the life of the SIP to date.


How investment expenditure aligns to Strategic Investment Plan outcomes

Click or hover over the chart below to learn more about Custard Apple Fund investment by SIP outcome

How specific projects align to Strategic Investment Plan outcomes

Click on the below panels to see which projects in the Avocado Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.

Measurable growth achieved in domestic consumption and improved consumer satisfaction through marketing initiatives

Ongoing and completed investments

The Hort Innovation Custard Apple Fund contributed to other marketing-related projects and activities in this Outcome. For information and updates on marketing visit the fund's grower pages.

Informed business decision making through access to baseline data and extension material

Ongoing and completed investments

Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.

More information

The Custard Apple Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Custard Apple Fund and how the investments align with the SIP.

More information
Georgia Sheil
Georgia Sheil
Industry Strategic Partner
Contact details
0487 362 717 Send an email

Strategic Investment Plan

Read the Custard Apple Fund SIP