Investment expenditure analysis
See how Avocado Fund investments are tracking against the industry’s Strategic Investment Plan
As seen on the avocado 'fund management' page, investments specific to the Hort Innovation Avocado Fund are guided by the industry's Strategic Investment Plan (SIP). The SIP features four priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D initiatives that are aligned to these.
See how investment expenditure aligns to Strategic Investment Plan outcomes
In the interactive chart below, discover the most up-to-date information on how project expenditure in the Avocado Fund is aligned to the four SIP outcomes. The chart reflects project investment across the life of the SIP to date.
1-10 of 47 results
China market study tour (AV23012)
This project supports the avocado industry’s long-term goal of achieving technical market access for Australian avocados to China through a study tour to gather critical information and develop relationships with key stakeholders.
10 April 2024
Consumer usage and attitude tracking 2023/24 (MT23201)
This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
21 February 2024
Comms evaluation deep dive modules 23/24 (MT23202)
This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.
21 February 2024
Avocado retail education 2024 (AV23007)
This project is addressing the barriers to consumers purchasing Australian avocados, notably poor quality (ripeness at time of purchase, goes off too quickly, poor quality, bruises early) and the knowledge among retail staff about varietal attributes, correct handling, storage, ripening and display of avocados in-store.
23 January 2024
Avocado industry development and extension project (AV23010)
This investment enhances the Australian avocado industry's profitability, preparedness and competitiveness through an extension program that promotes best management practices.
9 January 2024
Inter-seasonal irregular bearing (AV23000)
This research is developing a practical method for the avocado industry to mitigate summer fruit abscission and reduce irregular bearing.
13 December 2023
Spatially enabling tree crop production practice (AS23000)
This investment seeks to geographically identify and map fundamental industry information such as variety, planting date, management, and productivity of tree orchards.
9 November 2023
Avocado Japan Supermarket Tradeshow (AV23006)
This project is delivering an exhibition space for Australian avocados at the Supermarket Tradeshow in Japan in February 2024.
9 November 2023
International avocados Gulfood Tradeshow FY25 (AV23005)
This project is delivering an exhibition space for Australian avocados at the Gulfood Trade Show in Dubai in February 2024.
9 November 2023
International avocados Middle East study tour (AV23004)
This project will coordinate the avocado industry’s presence at the Gulfood tradeshows in 2024 and 2025, as well as in-market visits that address the industry’s current needs.
9 November 2023