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Investment analysis

See how Apple and Pear Fund investments are tracking against the industry’s Strategic Investment Plan


As seen on the Fund management page, investments specific to the Hort Innovation Apple and Pear Fund are guided by the apple and pear Strategic Investment Plan (SIP). The SIP features priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D and marketing initiatives that are aligned to these.

In the below interactive chart, you can see the most up-to-date information on how project expenditure in the Apple and Pear Fund is aligned to the SIP outcomes. This reflects project investment across the life of the SIP to date.


How investment expenditure aligns to Strategic Investment Plan outcomes

Click or hover over the chart below to learn more about Apple and Pear Fund investment by SIP outcome

How specific projects align to Strategic Investment Plan outcomes

Click on the below panels to see which projects in the Apple and Pear Fund align to which SIP outcomes. Because some projects address more than one SIP outcome, they may be listed more than once.

Industry profitability and global competitiveness is improved by reducing the average cost per carton

Ongoing and completed investments

Growing demand in both domestic and export markets has increased the value of the marketable harvest

Ongoing and completed investments

The Hort Innovation Apple and Pear Fund contributed to other marketing-related projects and activities in this Outcome. For information and updates on marketing visit the fund's grower pages.

The value of the average bin has risen, resulting in improved industry profitability

Ongoing and completed investments

Expenditure on projects classified as 'enabler' support the broader delivery of the industry’s project investments. Examples of enabler projects include annual reporting and monitoring and evaluation capacity.

More information

The Apple and Pear Fund has a dedicated Industry Strategic Partner, details below, who would be more than happy to answer your questions or discuss in more detail the information presented on this page, investments in the Apple and Pear Fund and how the investments align with the SIP.

Hort Innovation
Dumisani Mhlanga
Dumisani Mhlanga
Industry Strategic Partner
Contact details
0447 091 186 Send an email

Strategic Investment Plan

Read the Apple and Pear Fund SIP