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Horticulture consumer sensory profiling

Closing date: 19 April 2021

Request for Proposal

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Horticulture consumer sensory profiling (HN20001).

The objectives of the services being sought are to:

  • Identify opportunities for consumer-led R&D and marketing initiatives through preference mapping to align with consumer preferences (and therefore demand).
  • Develop action standards to deliver sensory performance through bench-marking and application across different stakeholder networks across the value chain.
  • Monitoring product performance in market to support industry understand effectiveness on products in meeting sensory requirements and engage ongoing feedback for supporting R&D and marketing initiatives.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.

The RFP may be downloaded from (you will need to be a member of to access this information).

The closing date for responses is 5.00pm (AEST), 19 April 2021.